Video has changed the way that customers interact with brands. Remember the John Lewis Christmas ad? So do about 20 million other people. Video marketing has impact that can get your business to the next level.
People don't read properly online. They never have and never will. But they do watch videos. Loads of em. And not just ones with cats in.
If you're trying to get across the personality of your business, show off the cool features of your latest product, or build trust in your brand then video marketing is an ideal way to do this.
Video's not right for everyone, and we'll be the first to tell you if we think you're about to blow a load of cash on something no one will ever watch. But if it's the right approach a well-executed video marketing campaign can connect you with your customers in a way that words on a page can't manage.
Poor quality video can be a real turn off. And long videos just don't get watched. When you're spending your hard fought marketing budget, you need to make every penny count. We can support you at any stage of your video project, chipping in when you needs us or managing it from end to end.
For your video to be effective it needs to speak to your customers, address their needs and keep their attention. Audience research makes sure that it ticks all the right boxes. We can mine your existing data and feedback to understand who your customers are, talk to them directly or work with your customer facing staff to build a picture. This ensures that your video marketing campaign is right for them.
Sometimes getting the creative juices flowing can be the hardest part. And mojitos at work doesn't always go down too well. We can work with you to define the objectives of your video marketing campaign, develop the creative outline and set the timelines.
We can grow that seed of an idea into a fully fledged video marketing campaign that's ready for the shoot. This is a crucial stage – getting it right can save you money and ensure you end up with a great video marketing campaign that delivers your goals.
Managing a shoot, reviewing edits and feeding back changes takes time and expertise. We can take the pain away with our in-house creative team and trusted multimedia partners. Your video marketing campaign will be delivered on time and on budget, making your vision a reality.
So your video's finished. But how are your customers going to find it? We'll get your video out on all the right channels and get it seen by the right people. We can SEO optimise the video and get it linked and shared on social media.
Give us a shout to learn more about how we can help with your next video project. Call, fill in the form or DM us and we'll hit you back.Get in touch
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